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A Hit Can Win Votes, a Flop Can End Careers

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A Hit Can Win Votes, a Flop Can End Careers by C J Laya   A campaign jingle serves as an auditory brand for a political candidate, shaping public perception through melody and message. A well-composed jingle, with catchy tunes and meaningful lyrics, can evoke emotions, reinforce campaign themes, and leave a lasting impression on voters. It becomes a powerful recall tool, making the candidate's name and platform memorable.   On the other hand, a poorly executed jingle—whether due to off-key singing, awkward lyrics, or an unappealing melody—can have the opposite effect. Instead of drawing voters in, it may annoy or even alienate them, making the campaign seem unprofessional or out of touch. In worst cases, a bad jingle may become a subject of ridicule, spreading negative publicity and discouraging voter support.   Ultimately, the success of a campaign jingle depends on its ability to resonate with the public. A strong jingle reinforces a candidate’s image and mess...
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A typical pictures

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A Personal Reflection on the 2022 Inaugurations

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A Personal Reflection on the 2022 Inaugurations by Christian Jay S. Laya, LPT, CSPE- HGE, MAPS (CAR) Attending both the inaugurations of President Bongbong Marcos and Vice President Sara Duterte in 2022 was an eye-opening experience that revealed a stark contrast in their audiences. VP Sara’s inauguration was a gathering of the masses—the ordinary Filipinos, the so-called masa, who came with genuine enthusiasm and deep admiration. The energy was raw, organic, and full of patriotic spirit. It was a celebration where the people felt included, close to the leader they supported. On the other hand, PBBM’s inauguration had a more structured and exclusive feel. The crowd near the main event consisted largely of the political and social elites—people from the alta sociedad. Meanwhile, the common people, who had also placed their hopes in him, were pushed far back, enduring the scorching sun and the discomfort of standing near filthy portalets, surrounded by the pollution of the nation’s capit...
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The Legacy of Great Leaders from Sub-Saharan Africa: A Reflection for Mindanao

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The Legacy of Great Leaders from Sub-Saharan Africa: A Reflection for Mindanao by Christian Jay Laya It is an honor to draw a meaningful comparison between Mindanao and sub-Saharan Africa — two regions rich in culture, history, and the spirit of resilience. While geographically distant, both share a parallel story of struggle, liberation, and the relentless pursuit of progress. Sub-Saharan Africa has produced some of the most influential leaders in history, individuals who not only shaped their own nations but also inspired movements for freedom and equality worldwide. Their legacies provide valuable lessons for Mindanao as it continues its own journey of peace and development. One of the most iconic figures from sub-Saharan Africa is Kwame Nkrumah, the theorist of Pan-Africanism and the leader of Ghana's national liberation. Nkrumah's vision went beyond the independence of his own country — he dreamed of a united Africa, free from colonialism and neocolonial control. His call ...
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Alabel’s Brheanz Vlogs Ranks 2nd Among Most Followed Travel/Drone Vloggers in Soccsksargen

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Alabel’s Brheanz Vlogs Ranks 2nd Among Most Followed Travel/Drone Vloggers in Soccsksargen Alabel, Sarangani Province – The Municipality of Alabel celebrates another milestone in digital content creation as local vlogger Brheanz Vlogs secures the second spot among the Most Followed Travel/Drone Vloggers in the Soccsksargen Region, according to Mindanao Reals Stories. With an impressive 213,000 followers and counting, Brheanz Vlogs has captivated audiences with breathtaking aerial shots, travel documentaries, and adventure-filled content that showcase the beauty of Alabel and beyond. His consistent dedication to promoting local tourism and disaster resilience through drone videography has earned him a strong following and recognition in the region. Brando Yugon, the man behind Brheanz Vlogs, is not only a talented vlogger but also a dedicated public servant. He is an employee of the Municipal Government of Alabel under the Municipal Disaster Risk Reduction and Management Office (MDRRMO...
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The truth always comes to light

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 "They can bluff some of the people all the time, they can bluff all the people some of the time, but they cannot bluff all the people all the time." As someone in public administration and information dissemination, this saying resonates deeply. It reminds me of the weight of my role as a Municipal Information Officer. I have the power to shape narratives, but with that power comes a responsibility to always strive for honesty and integrity.   There might be times when it’s tempting to present only the positive or to sidestep challenges for the sake of public perception. However, I know that trust is built on transparency, not on half-truths. I may succeed in swaying some opinions for a while, but sooner or later, the truth always comes to light.   This principle keeps me grounded and reminds me that genuine service requires authenticity. The trust and respect of the community are earned through consistent honesty, not temporary illusions.
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#SustainableSolutions

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Flooding affects us all, but the solution doesn’t have to displace anyone. Let’s invest in sustainable, long-term measures like reforestation, improved drainage systems, and river rehabilitation. Together, we can protect lives, livelihoods, and homes without uprooting communities. #SustainableSolutions #FloodResilience #CommunityFirst
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